This book looks at many of the similarities of evolution of genes and memes as has been put by other authors.  The book also looks at the power laws associated with speed of activity, and how the requirements of a body, or city will diminish with the fourth root, the output will actually increase with the fourth root.  This law doesn’t just apply to the physical world, but also applies to the digital world.  The author then breaks does the innovations into two dimensions  individualist vs. group and market vs. open source.  He points out that the shift in the innovations of the past decades has been to group and open source.  I think the principles of this book bring to mind some ideas that can be applied in larger settings, such that the previous norms will be destroyed, and replaced with much more open and fluid methods.  I can think of a few markets that could use this kind of opening up.  They open source does not need to be fully open, but only on the scale of a mostly open API.  With your API and data being at the source of the platform.  The example of this mostly open API that the author goes into detail about is twitter.

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